Nuutti Alfthan

Helsinki / Remote

I started a UI/UX consultancy early into my design degree,
taking on 30 clients and 7 industries within my first 3 years of business.

I've enjoyed working hands-on with highly polished and performant UI/Design Systems,
while collaborating directly with stakeholders at any level and building design maturity.

I started a UI/UX consultancy early into my design degree, taking on 30 clients and 7 industries within my first 3 years of business.

Working hands-on with polished and
performant UI/Design Systems.

Recently I’ve been working on

User-centric electric vehicle database for consumers

User-centric electric vehicle database

UI & UX designer, User Research

Designing a data-focused UI resulting in intuitive visualizations,
improved hierarchy and responsive layouts

Designing a data-focused UI resulting in intuitive visualizations, improved hierarchy and responsive layouts

Designing a data-focused UI resulting in intuitive visualizations,
improved hierarchy and responsive layouts

Making complex vehicle data easy to understand and compare.

Making complex vehicle data easy to understand and compare.

Taking lead of a design system migration

Delivering a design system migration

UI & UX, SEO, Web Dev

2-year collaboration with C-level stakeholders from Kvarn Capital, overseeing UI design alignment

while working hands-on within their finance sector SaaS product

Overseeing UI design alignment for 2 years and working hands-on with a SaaS product

I built and maintained consistency across 100+ evolving layouts,

redesigned navigation UI, and supported feature rollouts with purpose built

responsive components & high-fidelity promotional product animations.

Kept 100+ evolving layouts consistent, redesigned navigation UI, and built responsive new features.

Gaining user and industry trust through design

Product design for user and industry trust

UI & UX, Service Design, Brand & Logo

Delivering a brand, website, and mobile app design as product designer – growing a trusting userbase through early pivots and pushing a user-centric testing process that paid itself back.

Delivering a brand, website, and mobile app design, using a user-centric testing process.

Resulting in a profitable product-market fit that brought emerging marketing tech to the Nordics, praised by clients like Universal Music Group and Props.

Brought emerging marketing tech to the Nordics, praised by clients like
Universal Music Group

Resulting in a profitable product-market fit that brought emerging marketing tech to the Nordics, praised by clients like Universal Music Group and Props.

Learning about conversational UI

Conversational UI and admin dashboard

UI & UX, Service Design

Designing a web-embeddable sidebar assistant, enabling users to explore, understand, and evaluate services through natural language. Paired with a multi-tenant admin panel for editing/key metrics.

Designing a sidebar assistant, enabling users to explore web services using natural language.

Resulting in consent-aware flows and teaser states balancing
GDPR compliance & cognitive clarity in a friendly minimal UI.

Resulting in consent-aware flows and
a friendly minimal UI.

Resulting in consent-aware flows and teaser states balancing
GDPR compliance & cognitive clarity in a friendly minimal UI.

Building polished ecommerce UI for a brand launch

Polished ecommerce UI for brand launch

UI & UX, SEO, Web dev, ecommerce

Crafting a high-end Shopify experience – unifying brand ethos, visual polish,
SEO and performant mobile-first UI to meet a time-critical brand launch.

Crafting a high-end Shopify experience unifying brand ethos, visual polish, and mobile-first UI.

Establishing chart-topping pop icon Isac Elliot in the fashion business,
driving the evolution from mass-produced merch to limited-run fashion.

Establishing Isac Elliot in the fashion business, driving the evolution from mass-produced merch to limited-run fashion.

Establishing chart-topping pop icon Isac Elliot in the fashion business,
driving the evolution from mass-produced merch to limited-run fashion.

+ Previously I’ve worked with